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I have seen many conferences and seminars over the years, but the one produced by Alinda Lewris in Tyson's Corner, Virginia, September 2004 was absolutely terrific! It would make an excellent case study for business students, because she did it right:
1. The audience consisted of people interested in the subject, eager to improve their knowledge.
2. It was held in a comfortable, easy access place, with good food and beverage services.
There was comfortable seating for the lecturers.
3. She persuaded well-known, prominent people to address her seminar participants...
4. She kept the pace up - no boring, lagging parts on the agenda.
I am in awe of Ms. Lewris! ---Letitia Baldrige
AGENDA
The 24-hour clock has been employed as this is in universal use outside the United States
FRIDAY, 18 MAY 2007
1215 Registration Table Open
1230–1240 Executive Education Opening Remarks
Patricia Sanders, Program Master of Ceremonies
IAPC Corporate Protocol Liaison
and Director, Marketing Communications, BAE Systems
Welcome!
Alinda Lewris, President and Chief Executive Officer
International Association of Protocol Consultants® / Officers™
and Partner, Baldrige & Lewris
1240–1540 Executive Dining Practicum in the White House style
Participants engage in hands on learning throughout a 7-course meal.
Experiential table etiquette provides technical competence and a deeper understanding of high echelon events.
Cherlynn Conetsco, Chairman IAPC Education / Certification Council
and Principal, Protocol & Etiquette Institute
P&EI WASHINGTON DC
Alinda Lewris, IAPC President and Chief Executive Officer
and Partner, Baldrige & Lewris
1540–1600 Break – Optional Tour – Willard History Exhibit
The Willard InterContinental hotel has been host to every United States President since 1850.
1600–1700 The IAPC Name Game - Connecting with Colleagues
Participants practice a memory training technique
to learn others’ names.
Teresa Babb, IAPC International and Diplomacy Protocol Liaison
and Program Manager Joint Military Attaché School
United States Defense Intelligence Agency
1710–1800 Protocol Behind-the-Scenes
Planning for formal events, hospitality needs, and responsibilities.
Cherlynn Conetsco, Chairman IAPC Education/Certification Council
and Principal, Protocol & Etiquette Institute
P&EI WASHINGTON DC
1800–2200 Immersion in Protocol Processes
Participants contribute ideas to solve real world protocol, etiquette, and civility problems, collaboratively working independent of the classroom.
Dinner Provided
SATURDAY, 19 MAY 2007
0730–0800 Connecting with Colleagues
Continental Breakfast
0800–0810 Morning Opening Remarks
Patricia Sanders, Program Master of Ceremonies
IAPC Corporate Protocol Liaison
and Director, Marketing Communications, BAE Systems
0810–0910 Do’s and Taboos Around the World
Dealing with goofs, gaffes, faux pas & other mistakes around the world.
Roger Axtell, IAPC Member - Independent Education Oversight Committee, Author, recognized authority on International Protocol Customs
and Business Etiquette shares his cross-cultural experiences.
0915–0945 Break
Photo Opportunity with Mr. Axtell
0945-1035 Cross-cultural Communications
Keys to long-term success in the international arena.
India is used to construct an executive country brief.
John Crawford Howell, Member, IAPC Certification Council
and President, Smart Business in a Flat World™
1045-1145 Professional Presence
Corporate/Business Skill Sets so essential for polished executives
Anna Hart, IAPC Member, Independent Education Oversight Committee
and Social Director and Protocol Advisor to the Brigade of Midshipmen and Protocol Advisor to the Commandant at the
United States Naval Academy
Annapolis, MARYLAND
1145–1205 Executive Etiquette and Corporate Gift Giving
Move from making a good impression to positively impacting your bottom line through effective corporate promotions
Patricia Sanders, IAPC Corporate Protocol Liaison
and Director, Marketing Communications, BAE Systems
1205–1215 The Accepted Practices Exchange (APEX Initiative)
Voluntary standards designed by the meetings, conventions and exhibitions industry to streamline business processes..
Michael D. Lynn, CPC®, CME, CMM, CMP
IAPC Certification Council, IAPC Convention Industry Council (CIC) CMP Board of Directors Representative,
Member, APEX Liaison for IAPC
and Director Marketing Communications, Exhibitions, Events & Protocol
L-3 Communications, Integrated Systems
1215-1330 Working Lunch
Small group Performance Teams brief the IAPC principal in charge of reviewing collaborative work to gain approval for their final plan.
1330-1420 Protocol for the Modern Diplomat
An overview of diplomatic protocol based on the Department of State publication used to train United States diplomats.
Ray S. Leki, IAPC Member - Independent Education Oversight Committee and Director, Transition Center, Foreign Service Institute
United States Department of State
1420-1440 Break
1440-1530 Civility, Rudeness and Quality of Life
Dr. P.M. Forni, IAPC Honorary Member
and Professor, Johns Hopkins University
1530–1630 Evening Overview / Small group Performance Teams
Participants collaboratively execute their work plans
IAPC Champagne Reception and Dinner
1900–1930 Receiving Line
Photo Opportunity with Ms. Martin
1930–2200 Dinner
Real world protocol, etiquette, and civility applications
Connecting with IAPC leadership and VIPs
Welcome Toast
and
Formal Awards honoring recipients of IAPC’s Highest Credentials
Certified Protocol Consultant® (CPC®) and
Certified Protocol Officer® (CPO®)
Alinda Lewris, IAPC President & Chief Executive Officer
and Partner, Baldrige & Lewris
Dear Fellow Etiquetteers
Judith Martin, “Miss Manners” Syndicated Columnist, and Author
Closing Remarks
SUNDAY, 20 MAY 2007
0730–0800 Connecting with Colleagues
Continental Breakfast
0800–0810 Morning Opening Remarks
Patricia Sanders, Program Master of Ceremonies
IAPC Corporate Protocol Liaison
and Director, Marketing Communications, BAE Systems
0810–0900 Protocol Pathways Interview
Participants are the studio audience during a live interview by IAPC President Alinda Lewris with Peggy Post, IAPC Honorary Member and
Director, The Emily Post Institute
0900–0930 Break
Photo Opportunity with Ms. Post
0930-0950 Working Group Reports
Cherlynn Conetsco, Chair, Education/Certification Council
and Principal, Protocol & Etiquette Institute
P&EI WASHINGTON DC
0950-1030 Taste, Acquiring What Money Can't Buy
Letitia Baldrige, IAPC Member Executive Education Committee
and Alinda Lewris, SMARTmanners Quotient SMQ
Partners, Baldrige & Lewris
1030–1100 Break
Photo Opportunity with Ms. Baldrige
1100-1150 Protocol in Jeopardy!
Participants knowledge is assessed during this review session.
Francine McConville, Instructor, Joint Military Attaché School
United States Defense Intelligence Agency
1150–1210 Presentation of Diplomas and Closing Remarks
Alinda Lewris, IAPC President & Chief Executive Officer
and Partner, Baldrige & Lewris
International Association of Protocol Consultants® / Officers™ 2007 Executive Education Program adjourns
SUNDAY AFTERNOON, Optional
1210-1230 IAPC CERTIFICATION BRIEFING
Professionals receive preliminary guidance on portfolio-based requirements for pursuing the designations
Certified Protocol Consultant® (CPC®) and
Certified Protocol Officer® (CPO®)
Teresa Babb, CPO®
Cherlynn Conetsco, CPC®
Anna Hart, CPO®
John Crawford Howell, CPC®
Alinda Lewris, CPC®
Michael D. Lynn, CPC®
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